No two companies are identical. A 50-person firm and a one-person shop can both earn outstanding — or poor — reputations. We weigh signals proportionally to the business’s size, service mix, and market.
1) Overall Web Presence & Visibility
We review the company website and broader digital footprint. Current, helpful content and consistent brand mentions signal credibility and ongoing customer communication.
2) Third-Party Mentions & References
Independent validation matters more than self-promotion. We look for discussions and references on platforms such as forums, podcasts, interviews, professional communities, and news sources that cite the company or its team.
3) Customer Reviews (With Verification Mindset)
Reviews are weighed for authenticity and balance. We cross-check third-party sources and evaluate how a company responds to negative feedback or public criticism.
4) Social Media Presence & Engagement
We assess audience quality and interaction (not just follower counts) on platforms like Facebook, Instagram, LinkedIn, and others relevant to local service businesses.
5) Employee Feedback & Culture
Patterns on sites like Glassdoor or Indeed can indicate culture and stability. Persistent negative feedback is a major red flag.
6) Awards & Accolades
We weigh credible, peer-reviewed honors significantly more than pay-to-play awards or lightly vetted badges.
7) Publications & Thought Leadership
We value substance over volume — expert blog posts, videos, white papers, and appearances in reputable outlets that demonstrate practical, original insight.
8) Certifications & Specialized Training
Relevant credentials (e.g., NATE, UA STAR, BPI), manufacturer certifications, and energy-program qualifications indicate commitment to best practices and continuing education.
9) Industry Involvement & Community Impact
Active participation in trade associations, local business groups, and philanthropic initiatives reflects values and strengthens reputation.